digiMall VendorAnalytics & Growth Help
Understanding Your Analytics Dashboard
Learn to interpret key metrics and insights from your vendor dashboard to make data-driven decisions
Back to Analytics & Growth
8 min read
Updated 2024-01-15
Key Performance Indicators (KPIs)
Essential Metrics to Track
Revenue Trends:
Daily, weekly, and monthly sales performance
Order Volume:
Number of orders processed over time
Customer Acquisition:
New customers vs. returning customers
Product Views:
Most viewed products and categories
Conversion Rate:
Views to purchases ratio
Category Performance:
Best and worst performing product categories
Time Period Analysis
Comparing Time Periods
- • Week-over-week: Identify weekly patterns and trends
- • Month-over-month: Track long-term growth
- • Seasonal comparison: Compare same periods from previous year
- • Event-based analysis: Measure impact of promotions or campaigns
Making Data-Driven Decisions
Action Items Based on Analytics
Low Conversion Products
- • Update product descriptions
- • Improve product images
- • Adjust pricing strategy
- • Add customer reviews
High Performing Products
- • Increase inventory levels
- • Create similar products
- • Cross-promote related items
- • Feature in marketing campaigns
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