digiMall VendorSales Performance Optimization
Advanced techniques to boost your sales performance and increase revenue through strategic optimization
Sales Funnel Optimization
The Sales Journey
Awareness
Customer discovers your products through search or recommendations
Optimize: SEO keywords, product visibility, attractive thumbnails
Interest
Customer views product details and considers purchase
Optimize: Product descriptions, images, pricing, reviews
Decision
Customer decides to purchase and completes checkout
Optimize: Checkout process, payment options, trust signals
Action
Customer completes purchase and becomes satisfied customer
Optimize: Order fulfillment, delivery speed, after-sale service
Pricing Strategies
Competitive Pricing
- • Research competitor prices regularly
- • Use dynamic pricing for competitive advantage
- • Offer price matching when possible
- • Highlight value proposition beyond price
- • Monitor market trends and adjust accordingly
Psychological Pricing
- • Use charm pricing (₦9,999 instead of ₦10,000)
- • Show original price with discount percentage
- • Bundle products for perceived value
- • Create urgency with limited-time offers
- • Use anchor pricing for premium products
Conversion Rate Optimization
Product Page Optimization
Visual Elements
- • High-resolution product images (multiple angles)
- • Product videos or 360° views
- • Lifestyle images showing product in use
- • Consistent image styling across products
Content Elements
- • Clear, benefit-focused headlines
- • Detailed product specifications
- • Customer reviews and ratings
- • FAQ section for common questions
A/B Testing Opportunities
Product Titles
Test different headline styles and keyword placement
Call-to-Action
Test button colors, text, and placement
Product Images
Test different main images and image sequences
Performance Tracking and Analysis
Key Performance Indicators
(Orders ÷ Product Views) × 100
Total Revenue ÷ Number of Orders
(Incomplete Checkouts ÷ Total Carts) × 100
(Revenue - Cost) ÷ Cost × 100
Marketing Spend ÷ New Customers
Views × Conversion Rate × AOV